凯迪拉克（Cadillac）这个品牌在美国是文化的标志，但是，如何在认可度远不及美国的中国市场建立品牌的认可度，彰显品牌的本质，引领先进的潮流，打造一个凯迪拉克品牌空间就显得尤为迫切了。凯迪拉克品牌空间旗帜鲜明的反映了凯迪拉克品牌的态度，热情和技术成就，同时通过沉浸式体验展示了对中国文化的理解。项目整体是按照中国传统的空间原则布局的，用户如果要从公共空间移动至私密空间，要经过多重体验空间。朝内的花园和一览无余的景观以尊重风水为前提，在上海远离市区的地方创造了一个独特的目的地。

Cadillac is an American institution, a cultural icon, with aspirations to sell this brand in China where the brand does not enjoy instant recognition, the need for a Cadillac House arose, to explain the essence of the brand and to seduce with its progressive style. The Cadillac House visibly reflects the attitude, passion, and technological achievements of Cadillac while demonstrating an understanding of Chinese culture through an immersive experience. The House is organized around traditional Chinese principles of space; occupants pass through a series of thresholds, or “permissions” as they move from public to exclusive areas of the building. Introverted gardens and filtered views of the landscape build on the principles of feng shui to create an exclusive destination just outside downtown Shanghai. Though planned using these traditional Chinese principles, its material, craft and ethos is all Cadillac.

业主单位：上汽通用汽车有限公司
建筑设计：Gensler
室内硬装设计：Gensler
建筑面积：4,114平方米
建成时间：2019年3月
设计周期：3年

Owner：SAIC General Motors Corporation Limited

Architectural Design：Gensler

Interior Design - Hard Outfit Design：Gensler

Construction Area：4,114 sqm

Project Completion Time：2019.03

Design Cycle：3 years

Brian Vitale, 赵亦晨, Eunjung Chung, Hyesook Auh, John Bricker Jonathan Tyler, Kevin Carlin 朱旼, 张景翔, Sarah Pokora, Scott Hurst, Tim Jacobson, William Hartman, 李怡青, 徐冉
Brian Vitale, Edward Chao, Eunjung Chung, Hyesook Auh, John Bricker, Jonathan Tyler, Kevin Carlin, Min Chu, Richard Chang, Sarah Pokora, Scott Hurst, Tim Jacobson, William Hartman, Yiching Li, Ran Xu