30年30人 | 复星集团 张春玲


「城人之美」3030系列专题


由凤凰网房产与地建师联合发起,全联房地产商会城市更新分会作为指导单位;

旨在寻找积极推动城市更新与再生的全球范围内行业领军人物予以表彰,传播世界前沿城市更新的再生理念,推动中国城市更新与再生的可持续发展。






「城人之美」3030人 | 张春玲



张春玲

复星集团 | 全球合伙人
复星蜂巢 | 高级副总裁
复星蜂巢复创设计院 | 董事长
豫园股份合伙人/首席设计官


张春玲女士于2014年加入复星集团,现任复星全球合伙人、复星蜂巢高级合伙人、豫园股份合伙人、首席设计官、复创设计董事长。张春玲女士在一线深耕30多年,参与策划、主持的设计及管理项目基本覆盖全业态。以复星蜂巢为平台,致力于从设计角度提升产品品质。在打造兼具产品力及美感的蜂巢产品方面拥有丰富经验。


Ms. Zhang Chunling, joined FOSUN Group in2014, holds currently the Global Partner of FOSUN Group, Senior VP of FOSUNHIVE, Partner and CDO (Chief Design Officer) of YUYUAN INC., Chairman of A+ Architecture and Planning Design.

Havingdevoted herself at the front line for more than 30 years, Ms. Zhang Chunlinghas participated in planning and has taken the lead in the design andmanagement projects that have basically covered all the formats in theindustry. Taking advantage of FOSUN HIVE’s platform, dedicating to enhanceproduct quality from the perspective of design, she has accumulated a wealth ofexperience in creating projects with both competitiveness and beauty.


城市再生宣言:

经济决定了城市发展的速度,文化决定了城市发展的深度,民生则决定了城市发展的温度。城市再生的意义不只是城市物质环境的改善,蕴藏着更广泛的社会与经济复兴意义。

城市再生包含着城市更新和城市运营,不仅是单纯空间的拆除重建,更要在城市功能的迭代中满足城市发展需求。在保持历史文化传承的基础上,通过设计的语言,利用科技和技术的手段将地缘性、文化性、科技性、功能需求性融合,注入符合市场需求的新功能,赋予建筑以新的生命力,再次焕发活力。

The economy determinesthe speed of urban development, culture determines the depth of urbandevelopment, and people's livelihood determines the temperature of urbandevelopment. The significance of urban regeneration is not only the improvementof the physical environment of the city, but also the social and economicrejuvenation.

Urban regenerationincludes urban renewal and urban operation. It is not only the demolition andreconstruction of single space, but also to meet the needs of urban development.By injecting new functions using science and technology methods to integrate locality,culture, technology and function,historical buildingsare given new vitality.



城市再生项目代表

上海豫园片区Yu Garden
——文昌街——

豫园是上海地标的代表,大豫园板块,从豫园 - 福佑路 – BFC - 外滩,各类建筑群体现出不同年代的烙印,反映不同年代的建筑所折射出不同年代的经济发展和审美, 多种历史记忆在这里得到融合与交织。自2018年,豫园对老街、文昌街、绿波廊、景容楼、老饭店、童涵春堂等区域进行了空间升级与品牌焕新。在植根传统文化的前提下,与当下潮流融合,营造出高颜值、可激发人们自我表达和情感共鸣的“新场景”,通过将历史建筑融入新颖的内涵,传统文化与城市精神得到了更年轻的诠释的同时也赋予传统空间特定的文化价值和意义,更好地满足人民对美好生活的新需要。


——绿波廊——


Yu Garden is therepresentative of Shanghai landmarks, from Yu Garden - Fuyou Road - BFC - TheBund, various architectural complexes reflect the architecture, economicdevelopment and aesthetics of different eras. A variety of historical memoriesare fused and intertwined here. Since 2018, Yu Garden has upgraded the spaceand brand of Lao Street, Wenchang Street, Lvbo Lang、JingrongLou、Lao Fandian 、Tong Han Chun Tang and other core areas.

Under the premise of takingroot in traditional culture, it integrates with the current trend to create a"new scene" with high value and can stimulate people'sself-expression and emotional resonance. At the same time, giving the traditionalspace a specific cultural value and meaning to meet the people's new needs.



——天欲楼——


——童涵春堂——


——上海老饭店——



西安大华1935



西安复地大华1935位于大华纱厂商业区,临近大明宫遗址公园和先古城墙遗址和西安古城墙遗址,历史底蕴深厚,文旅资源丰富。项目以文化+艺术+商业的全新演绎手法,国际化的视野,旨在为西安市民打造一种全新的生活方式,助力大华1935从纺织工业厂区到跨界文艺商业街区的蜕变。基于原真性改造提升后,重新融入城市发展,在动态中物尽其用是对其最大的尊重,也是对文脉最好的保护传承。




Dahua 1935 is located closeto Ming Palace and the ancient city wall site of Xi'an. With the newinterpretation method of "culture + art + business" and theinternational vision, the project aims to create a new way of life for thecitizens of Xi'an and help the transformation of Dahua 1935 from a textileindustrial factory to a cross-border literary and artistic commercial district.During the transformation, making the best use of their resources is thegreatest respect for it and also the best protection of the context.





关于地建师DJSER


地建师,尊重每一片土地,致敬每一位建筑师。旨在汇聚行业精英,推动设计创造价值,提升大众生活品质,践行社会价值;共铸崭新时代下的设计精神!

地建师主要任务助力以设计品质提升企业品牌价值为导向的市场推广。提供多维度品牌宣传服务:项目推广、人物专访、活动策划、图书出版、竞赛组织等。

旗下高品质自主活动:CREDAWARD大奖DDF地建师设计节(原地建师大会)、CREDesign共享荟、曈学荟等获得行业高度赞誉。


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