TIANHUA天华；nendo*onndo-地产设计大奖-地建师聚·行业精英錾·设计之美

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华润时代广场

项目详情

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华润时代广场位于上海浦东陆家嘴核心地段，始建于1993年，是上海商业的历史见证者。随着中国经济的迅猛发展，商业市场的消费场景时代已经到来。为顺应从主流消费到细分人群的这一市场变化趋势，顺应浦东商业格局的更迭换代，购物中心需要思考如何为消费者呈现一种更具创意的体验与互动，同时将其转化为消费；怎样结合购物中心特点、区位环境及消费者需求，打造出极具包容度与参与感的消费场景，让购物成为一种自然而然的愉悦行为。

项目一览

设计以“美丽剧场”为理念，营造一种亲近、温馨、自然的设计风格，整个项目呈现出小巧精致的商业风格。从外观上看，整个商场的立面都覆盖着水晶般帘幕，仿佛是剧场的启幕舞台，营造出剧场的精致典雅，让人不禁对好戏充满期待。

The design takes 'beautiful theater' as the concept to create a close, warm and natural design style. The whole project will present a small and exquisite commercial style. From the perspective of appearance, the facade of the whole shopping mall is covered with crystal curtain, which seems to be the opening stage of the theater, creating the delicacy and elegance of the theater, which makes people can't help but look forward to a good play.

购物中心的室内设计也遵循了剧院的元素，内场的玻璃穹顶带来的自然采光、水平和垂直的帘幕装饰、弧形拱门、零散的露台和大楼梯都呼应着剧场的主题，模拟观众进入剧场的各种场景，引导消费者层层探索。客流就像“剧场”里的观众一样，揭开神秘的帷幕，穿梭于充满戏剧性色彩和各种变化的3D场景中。

The interior design of the shopping mall also follows the elements of the theater. The natural lighting brought by the glass dome in the infield, the horizontal and vertical curtain decoration, arc arches, scattered terraces and large stairs all echo the theme of the theater, simulating the various scenes of the audience entering the theater, leading consumers to explore layer by layer. The passenger flow, like the audience in the 'theater', opens the mysterious curtain and shuttles through the 3D scenes full of dramatic colors and various changes.